Apple aired a new iPad ad during the 85th Annual Academy Awards on Sunday night, putting its collection of movie-themed apps center stage during Hollywood's biggest night of the year.
The ad, which centers around things you can do on the iPad related to "lights", "camera" and "action", highlights platforms such as iMovie, Pinterest and Apple Maps.
Samsung also aired a series of ads during the Oscars for its Galaxy Note 10.1 tablet, featuring a cameo by film director Tim Burton.
What do you think of the ads? Let us know in the comments, below.
Image courtesy of Apple