Toilet paper has been used to print your tweets and as a vehicle for ads and coupons, so why not HIV education?
Italian HIV awareness charity Sieropositivo is giving the idea a spin with a campaign in women's rooms at trendy clubs in Rome and Milan. Women who visit those lavatories will encounter toilet paper rolls printed with the question, "When you use a public restroom do you fear diseases? What about when you have sex?" To further explore the topic, there's a QR code leading to this #ToiletThink site. Critics of QR codes -- of which there are many -- may remark that the technology has found its true home.
Will it work? Well, as the video above shows, this is one venue in which you truly have a captive audience. It's also clear that many people use their cellphones on the toilet. This at least is an alternative to texting or Words With Friends.
Image via Instagram