This public service announcement from the Vancouver-based Children of the Street Society offers a memorable illustration of the dangers of texting.
The campaign, which also included outdoor media and poster handouts in schools, was created as part of the Annual Stop the Sexual Exploitation of Children and Youth Awareness Week. For older readers, the ad will not only conjure up Bob Dylan's video for "Subterranean Homesick Blues" but also this classic shampoo ad from the '80s. For the intended audience, though, it just might prompt a second thought or two.