Can you offer a home improvement tip in 6 seconds? Apparently yes, as Lowe's demonstrates with these Vines.
The retailer introduced the following Vines last week. Unlike previous Vines from brands, these are designed to be useful. The effort, called "Lowe's Fix in Six," offers simple, everyday improvements that consumers will want (hopefully) to share with others.
The subjects range from cleaning rusty knives to keeping squirrels away from your plants. To ensure some quality, the brand and its ad agency, BBDO, contracted Meagan Cignoli, a photographer and Vine user who had two shortlisted entries in the inaugural #6secfilms Vine contest at last week’s Tribeca Film Festival. Lowe's hopes to release a total of 12 Vines and will distribute the rest via its Twitter and Facebook feeds in coming weeks.
What do you think? Has Lowe's nailed it? Let us know in the comments.
Shoe organizers are also great for storing cleaning products. #lowesfixinsix #lowes #favthings vine.co/v/bxIgIKPzAiL— Lowe's (@Lowes) April 29, 2013
Any sticker peels right off when you use a hair dryer. #lowesfixinsix #tip #stopmotion vine.co/v/bPH2WPpnA7r— Lowe's (@Lowes) April 24, 2013
Use pillowcases to organize all your sheets. #lowesfixinsix #howto #loop vine.co/v/bPeUTiiBTUm— Lowe's (@Lowes) April 23, 2013
Get the rust stains off your knives with lemon juice. #lowesfixinsix #tip #stopmotion vine.co/v/bPmg2levB7I— Lowe's (@Lowes) April 22, 2013
Stripped screw? No problem, just use a rubber band. #lowesfixinsix #howto vine.co/v/bU61aqq2YOp— Lowe's (@Lowes) April 21, 2013
Keep squirrels away from your plants with a dash of cayenne pepper. #lowesfixinsix #howto vine.co/v/bU6WWdXtEYn— Lowe's (@Lowes) April 20, 2013