Rapper Jay-Z surprised fans Sunday night in a Samsung commercial that aired during game five of the NBA Finals by announcing a new album called Magna Carta Holy Grail. He then surprised Samsung device users.
One million owners of the Samsung Galaxy S III, Galaxy S4 and Galaxy Note II will get exclusive access to the album first on July 4. What's more, it'll be free, as long as they upload an app associated with the album on June 24.
MagnaCartaHolyGrail.com promotes the Samsung commercial and features a countdown to July 4. Samsung owners will get the album 72 hours before its wide release.
"We don't have any rules; everybody is trying to figure it out," Jay-Z says. "That's why the Internet is like the Wild West, the Wild Wild West. We need to write the new rules."
On Sunday night, Mashable received this message from Samsung:
