Apple has filed an application for "iWatch" trademark in Japan, Bloomberg reports citing a June 3 filing with the Japan Patent Office.
The name is categorized as being for products such as a handheld computer or a watch.
The news comes after a slew of rumors claiming Apple might be working on wearable tech, which would likely include a smartwatch of some sort.
Though these rumors were never officially confirmed, Apple itself added fuel to the fire by flashing a watch with a very Apple-y design in one of its latest ads.
Bloomberg also cites two sources which claim that Apple has assembled a team of about 100 product designers to work on a smartwatch, which would be connected to the iPhone and other iOS devices.
Recent rumors also pointed that one of Apple's big rivals, Google, is working on a smartwatch as well. The same goes for every other major player in the market, including Sony which already has a smartwatch in its product lineup.