When the newest member of the British monarchy was announced to the world, marketers were ready. Within minutes of the birth announcement, brands across the globe -- from Delta to Starbucks to Pampers -- were ready with prepared tweets, photos and branded Instagram celebrations.
Hey, the rest of the world is obsessed with the #RoyalBaby, so brands might as well get in on the fun too, right?
Taking cues from Oreo's successful Super Bowl stunt, brands tried to outdo one another by crafting humorous (and sometimes cringe-worthy) images celebrating the announcement.
As expected, Oreo was ready to go with its own graphic (below). It's cute, but we think that Hostess' and Nintendo's images were more humorous. Meanwhile, brands such as Starbucks, Coca-Cola and Magnum Ice Cream used their products in playful ways.
On Twitter, most brands used the hashtag #RoyalBaby and posted their images directly to the service. We saw a few instances of brands using Instagram -- but since those images won't show-up inline in the official Twitter clients or on Twitter.com (without an extension anyway), using Twitter's own photo system is probably a better bet.
What brand do you think had the best royal baby reaction? Let us know in the comments.
Peach is flattered that so many of you are talking about the Royal Baby today! pic.twitter.com/zBmFLksyii— Nintendo of America (@NintendoAmerica) July 22, 2013
Time for a Royal Celebration! #Royalbaby pic.twitter.com/lITsX3lHfQ— Coca-Cola (@CocaCola) July 22, 2013
And then there were three. Congratulations! pic.twitter.com/wzIDmfKsxH— Starbucks UK (@StarbucksUK) July 22, 2013
This summer, a precious little bundle of sweetness was born. And Will and Kate also had their baby. pic.twitter.com/uNeClpBbWF— Hostess Snacks (@Hostess_Snacks) July 22, 2013
Cheers to Will & Kate on their #MiniRoyal bundle of joy! #RoyalBaby pic.twitter.com/xo7nJooXRb— Magnum Ice Cream (@MagnumIceCream) July 22, 2013
It's a boy! Welcome, Prince of Cambridge. We can’t wait to show you the world. #RoyalBaby pic.twitter.com/yHuzCIMYD2— Delta (@Delta) July 22, 2013
Get the throne ready! There's a new cub in the Royal family. #RoyalBaby pic.twitter.com/zXQMm7LHkl— Charmin (@Charmin) July 22, 2013
Every baby is a little prince or princess.WATCH http://t.co/uri8669zei & SHARE pics of yours at http://t.co/3o4OZULHj1 #PampersLoveSleepPlay— Pampers (@Pampers) July 22, 2013
Prepare the royal bottle service! pic.twitter.com/Nlks2kT7Sw— Oreo Cookie (@Oreo) July 22, 2013