LinkedIn is more than a handy way to sort through connections and make introductions -- it's also a powerful platform to supercharge your content marketing efforts (even if you're not a LinkedIn Influencer just yet).
To find out exactly how other founders are using the network to get more eyeballs on their content, we asked a panel of successful entrepreneurs to share their best tips and tricks. Here's what they had to say:
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1. Join Discussions in LinkedIn Groups
- Kelsey Meyer, Influence & Co.
2. Engage Employees With Email
3. Use LinkedIn Product and Service Pages
- Brett Farmiloe, Digital Marketing Agency
4. Promote Your Brand With Groups
- Nicolas Gremion, Free-eBooks.com
5. Simply Create a LinkedIn Page
- Darrah Brustein, Finance Whiz Kids | Equitable Payments
6. Capitalize With Status Updates
7. Share Content and Measure Engagement
8. Gain Deeper Connections With Others
9. Update Your Status on LinkedIn Rather Than Facebook