Rapper Nelly and Cheerios launched an unlikely collaboration including a sanitized remake of his 2001 hit "Ride Wit Me."
In the video above, Nelly (a.k.a. Cornell Iral Haynes, Jr.) gives the Honey Nut Cheerios mascot, Buzz, a makeover.
The campaign will include five ads directed by Hype Williams, according to Advertising Age. The article includes the following statement from Nelly: "I've worked with some very talented artists and thought 'I think it's about time I work with the Bee.'" This follows a previous collaboration with candy brand Mike & Ike.