This is what beer brands have to do to get attention these days: Heineken recently dropped an Irishman and a Polish guy on a Philippine island. Why? Just because.
The advertising stunt is the final installment in Heineken's "Dropped" series, which has previously featured Rikar, a Spanish waiter who was dropped in the middle of Alaska with just a tuxedo and plane tickets. A second episode featured Stavros, a Greek dancer and yoga teacher, who was dropped in Cambodia, blindfolded and presented with a giant yellow duck boat.
This time around, we meet the Irish Murray and Jakub from Poland. In the video above, both are blindfolded, taken on a boat and dropped on an island. Then they're handcuffed to each other.
For Heineken, the series underscores the brand's positioning as the beer for intrepid world travelers and also serves as branded entertainment for a young demographic that's resistant to traditional advertising messages. So far, the tactic appears to be successful: Videos in the series have racked up more than 3 million views in total.