Mercedes has chosen a novel way to promote its Magic Body Control feature.
The technology is likened to a chicken dancing to Diana Ross' "Upside Down" in a new ad that has racked up close to 1.5 million views in three days and is racing up Unruly's viral ad chart. The chicken -- joined by others -- is manipulated by gloved human hands to boogie to the 1980s disco hit.
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Magic Body Control, formerly known as Active Body Control, is an active suspension system that employs a computer to offset the vehicle's body movements for a smoother ride.
No word yet from PETA on Mercedes' latest viral ad.