Over the last couple of years, Apple has been either the first or the second most valuable brand in the world, depending who you believe.
Now, we can chalk one up for the first camp: According to Interbrand's 2013 global brand rankings, Apple has overtaken Coca Cola to become the world's most valuable brand, with its value estimated at a whopping $98.3 billion.
Apple's rise through the rankings has truly been meteoric: In 2011, the company sat at eight place with an estimated $33 billion brand value.
Google has also leaped past Coca Cola this year, and it now sits in second place, with its brand value estimated at $93.3 billion. It's followed by Coca Cola with $79.2 billion, IBM with $78.8 billion and Microsoft with $59.5 billion. General Electric, McDonald's, Samsung, Intel and Toyota round up the top 10. Amazon and Facebook, which are placed 19th and 52nd, have been labeled "top risers," having risen by 27% and 43%, respectively, since last year.
Do you agree with Interbrand's list? Do you consider Apple to be the most valuable brand in the world? Share your thoughts in the comments.