Phablets are considered by some to be in a kind of no-man's land among devices -- either oversized for a smartphone or too small for a tablet.
On the plus side, phablets, like the Samsung Galaxy Note, combine the features of both types of devices into one product.
The latest figures from app-services provider Flurry shows phablets have carved out a niche. In a worldwide sample of almost 100,000 iOS and Android devices, Flurry found 7% were phablets.
But in South Korea, phablets are a very big deal. According to Flurry Analytics' data, 41% of mobile devices in South Korea are phablets.
Overall, Samsung has a 60% market share in South Korea which tends to favor local manufacturers. Flurry said 85% of devices owned in South Korea were manufactured there.