Twitter updated its advertising tools on Monday, enabling marketers to schedule and publish tweets directly from Twitter, the company announced in a blog post.
Previously, advertisers had to use a third-party social media management tool like Hootsuite or SocialFlow to schedule a tweet. Now, it appears that any marketer using Twitter's Ad Products can schedule and publish their own tweets up to one year in advance.
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The new tool works not only for promoted tweets that target a specific audience but also for non-promoted tweets sent out to that brand's followers. Marketers can manage all of their scheduled tweets and Twitter cards directly from the dashboard on ads.twitter.com, and tweets can be scheduled as often as every minute.
This new capability makes Twitter's Ad Products even more useful. Many marketers currently pay third parties for social media management tools that schedule tweets and manage multiple Twitter accounts. Building out that set of tools internally could help bring more advertising dollars directly to Twitter instead of third parties benefiting from Twitter's API.
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