There comes a point in every startup's growth when the founding team has to shift from MVP mode to growth mode quickly. A chief marketing officer (CMO) can make a big difference in terms of customer acquisition and strategic marketing.
But how do you know it's finally time to bring in C-level marketing talent? And is it necessary to hire a CMO, or can a founder assume that role?
To find out, we asked a panel of successful entrepreneurs to share their insights. Here's what they had to say:
1. When You Need to Put Your Product First
2. When You Need to Grow
- Brett Farmiloe, Digital Marketing Agency
3. When You Need Help Overseeing Marketing Efforts
- Andrew Schrage, Money Crashers Personal Finance
4. When Your Business Becomes Huge
5. When Your Brand Portrayal Needs Help
- Aaron Schwartz, Modify Watches
6. When Your Branding Loses Focus
7. When Multiple Marketing Functions Need to Coexist
8. When You Want to Spark Discussion
9. When You Run Campaigns Across Channels
10. When You Decide What Your Company Provides
Until the company is in a mature state and clear on who they are, the CEO is the CMO.
- Reid Carr, Red Door Interactive
11. When You Found the Company
12. When Nobody Knows Your Name
