This Axe ad is not what you're expecting.
That is, if you were anticipating a scenario in which beautiful, scantily clad women are irrationally attracted to ordinary-looking guys wearing Axe body spray, then you might be in for a surprise.
[seealso slug="doritos-super-bowl-2014"]
Here, the ad adheres to a simple message: Make love, not war. Midway through, I thought the punchline might be that the soldiers set down their weapons because they're overcome with lust, but that's not what happens.
Of course, its correlation to body spray is anyone's guess.