New Firefox users will soon be seeing advertisements when they open a new tab.
Non-profit software group Mozilla announced in
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Firefox currently populates these tiles with frequently visited websites.
For new users, "Directory Tiles" will present users with elements from Mozilla, popular and geographically relevant websites, and "sponsored content from hand-picked partners."
As AdAge noted, Mozilla has not always been the most advertising-friendly organization. The organization is a non-profit, but brings in revenue primarily through search traffic.
Mozilla VP of Content Services Darren Herman acknowledged in the blog post that the introduction of advertisements would create a new revenue stream and reduce its reliance on search.
"We are excited about Directory Tiles because it has inherent value to our users, it aligns with our vision of a better Internet through trust and transparency, and it helps Mozilla become more diversified and sustainable as a project," Herman wrote.