Heartbreaking Ad Challenges Assumptions About Single Parents

 By 
Todd Wasserman
 on 
Heartbreaking Ad Challenges Assumptions About Single Parents
A young girl in a terrific new ad from Wacoal Thailand. Credit: Wacoal Thailand

This 7-minute ad from Thailand is worth your time.

The spot, which promotes Wacoal Thailand, a lingerie manufacturer, tells the story of Jane, who faces societal prejudices for being a single mother. The ad shows how she manages to go to school and still provide a loving household for her daughter, June. Along the way, she meets a sympathetic man who finds her beautiful.

"She is an ordinary woman," he says in a voiceover narration, "not so beautiful nor outstanding. But the smile she has for June makes me think she is the most beautiful woman."

[seealso slug="thai-ad-true-corp"]

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