Findery, a location-based social network created by Flickr cofounder Caterina Fake, rolled out its long-awaited iOS app Thursday.
The service, previously known as Pinwheel, had been in private beta for more than two years.
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Findery takes a hyperlocal approach to social discovery. Users pin notes, which can be public or private, to locations on a map. Notes consist of everything from pics and tips, to trivia, to personal memos about an individual's personal experience at that location.
"Every place has a story, or a thousand stories," Fake said in a statement. "Findery brings places to life, be they where you stand or where you hope to go."
Maps are at the heart of the app. Upon opening the app, users are greeted with a series of "notemaps," themed collections of notes from users about nearby locations. Users can also slide over to the map view to see a map of their current location and track all of the notes people have about nearby places.
While the app emphasizes the places near your current location, you can also use it to discover spots around the world. The extended beta means the app is already filled with detailed notes from users worldwide.
Findery is available in the App Store and an Android app is in the works. In the meantime, a mobile web version is available to non-iOS users.