NBA player LeBron James, a celebrity spokesperson for Samsung who has been featured in a variety of Galaxy device ads, had a mini-meltdown on Twitter this week when his Samsung phone deleted all of his data.
Miami Heat's James, who must carry around the Samsung-branded Galaxy smartphone as a part of an endorsement deal, was quick to share his frustration with the device in a tweet to his 12 million followers.
Considering the company is paying James a hefty sum to endorse and promote the brand, this probably didn't sit too well with the Samsung crew.
The tweet has since been deleted, but it lives on now thanks to Twitter user @JenSized, who managed to capture a screenshot before it was removed.
"My phone just erased everything it had in it and rebooted," James wrote. "One of the sickest feelings I've ever had in my life!!!"
That sound you just heard was everyone at Samsung facepalming simultaneously pic.twitter.com/NfJ2qi8fk0— Jen Clarke (@jensized) March 12, 2014
It didn't take long for the sports star to realize his mistake. Not only did the tweet disappear, he later tweeted he was able to correct the mistake.
Close call. Wheew! Got all my info back. Gamer! Lol— LeBron James (@KingJames) March 12, 2014
We agree with @JenSized's response to James' initial tweet: "That sound you just heard was everyone at Samsung facepalming simultaneously."
A source close to the matter said Samsung worked with LeBron to fully restore his device. Fortunately for him, his information was backed up.