Google and Apple have been fighting for the title of the world's most valuable brand for years now, but last year Apple has been dominating the lists as number one.
Now, according to Millward Brown’s annual BrandZ study, Google is back on top, with its brand value estimated at $158.8 billion compared to Apple's $147.8 billion.
The study, which was released Wednesday, has IBM in third place, followed by Microsoft, McDonald's, Coca-Cola, Visa, AT&T, Marlboro with another online giant, Amazon, rounding up the top ten.
Facebook had a huge rank change -- it was bumped 10 places and it now sits at number 21, while Samsung has risen one place to number 29. An interesting new addition to the list is LinkedIn, whose brand value is estimated at $12.4 billion, and is listed at the 78th place.
All in all, Millward Brown estimates the total value of the 100 most important brands in the world at $2.9 trillion.
To determine these numbers, Millward Brown uses data gathered through 150,000 interviews from consumers all around the world. Check out the full report here.