Rock band OK Go's formula of pairing its songs with imaginative music videos continues with "The Writing's on the Wall" -- the lead single from the group's fourth album, Hungry Ghosts.
The song's video, which takes viewers on a mind-boggling journey through several optical illusions involving various props and 3D elements, is a fast-paced visual treat that was shot in one take after more than four dozen attempts.
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"What's nice about getting it in one take is that you're actually watching an experience unfold, like a magic trick or a sporting event," bassist Tim Nordwind told Mashable.
Mashable went behind the scenes to see how everything came together:
The new effort is one of those video fans have grown to expect from OK Go, dating back to the Chicago natives' 2006 treadmill-based dance video for "Here It Goes Again."
We saw similar inventiveness with OK Go's "Needing/Getting" and "All Not Lost."
The Hungry Ghosts album comes out Oct. 14 but is now available for pre-order with optional extra goodies on direct-to-fan music platform PledgeMusic.
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