Comic-Con 2014 kicked off in San Diego on Thursday with a new rule for attendees: Google Glass is banned from all film screenings.
The announcement was included in Comic-Con's official Convention Policies handbook. However, the blacklisted devices are called "Glasses" in the book, contrary to Google's pronunciation: Glass. This is the first time the wearable has been cited as a banned object during parts of the four-day convention.
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"You cannot wear Google Glasses during footage viewing in any program room," the handbooks reads. "If your Google Glasses are prescription, please bring a different pair of glasses to use during these times."
In the past, other audio and video equipment have not been allowed due to the exclusivity of the films being screened. The lack of recording devices stops clips from leaking out to audiences who did not pay to see them at Comic-Con.
This year's previews include highly anticipated movies like The Giver and Batman v. Superman: Dawn of Justice.
Reactions on Twitter to the Glass news seemed mostly snarky:
This ban on Google Glass at Comic-Con is unbelievably effective. I haven't seen a single person with it yet.— Harry McCracken (@harrymccracken) July 24, 2014
The Comic-Con ban comes almost a month after the United Kingdom blocked Glass users from wearing the device to movie theaters.