Malaysia Airlines is facing dire economic straits after being involved in the two worst air tragedies of the year. Based on some recent photos taken by its few remaining passengers, some flights are operating nearly empty.
In March, Flight 370, scheduled to travel from from Kuala Lumpur to Beijing, disappeared with 12 crew and 227 passengers on board -- which remains a mystery.
Then, last month, tragedy struck again when Flight 17 was shot down while in Ukrainian airspace. All 283 passengers and 15 crew aboard were killed.
Blame for the second tragedy cannot be placed squarely on Malaysia Airlines, as many major carriers routinely fly over conflict zones. But the loss of lives was inextricably linked to the airline by people around the world.
The carrier, which was operating in the red for about five years before either of this year's tragedies, has continued operating despite the major damage to its reputation.
"The southeast Asia air carrier burns its cash reserves at nearly $2.16 million each day," wrote Howard University professor Oliver McGee. "Operations are losing about $1.6 million a day."
According to Australia's news.com.au, the airline has doubled the commission it offers to Australian travel agents, from 6% to 11%, for booking travelers on the carrier. It is also offering deep discounts compared to other carriers: A sample fare search on Malaysia Airlines showed a round trip flight between Kuala Lumpur and Beijing for $238, while a similar flight on other carriers was listed for more than $500.
But these efforts have not been enough to prevent nearly empty flights.
At Penang Airport, flying to Kuala Lumpur. The Malaysia Airlines check-in line is empty as a Richard Marx concert— malkovichmusic.com (@malkovichmusic) July 25, 2014
Earlier this month, Malaysia's state investment company Khazanah Nasional announced a complete overhaul of the tarnished carrier, announcing it would offer a buyout for the 31% of the airline stock it did not already own.
Details of the overhaul have not been explicit, but a name change, rebranding and labor restructuring are possible. But even if extreme measures are taken, it is difficult to imagine how the airline can overcome the shadow cast by the disastrous MH370 and MH17.
The importance of brand trust & values. Malaysia Airlines queue for check in empty 1.5hrs before the flight to KL pic.twitter.com/9MStJ66YeW— Ruslan Kogan (@ruslankogan) March 10, 2014
My flight back using Malaysia Airlines - pic.twitter.com/WT4YmO28YG— 9GAG Tweets (@9GAGTweets) August 6, 2014
Can confirm my mother arrived in KL in one piece after flying Malaysia Airlines. But plane so empty she had three seats to herself in A380— Julia Macfarlane (@juliamacfarlane) April 25, 2014
Picture sent to me of a Malaysia Airlines flight out of Australia today to Asia | pic.twitter.com/3nrsdKIBmg— Ricardo Goncalves (@BUSINESSricardo) August 15, 2014
UPDATE: Mashable has asked Malaysia Airlines for additional information and will post an update when it is provided.
Correction: An Instagram photo taken by Ping Coombes was previously included in this article. Coombes later posted that the flight she was on was full.