Brace yourselves for another #icebucketchallenge. All men must #icebucketchallenge. Ice is coming. A Song of Ice (Bucket) and Fire.
In case you don't speak Game of Thrones, we're trying to tell you that George R.R. Martin has participated in the #icebucketchallenge. Thank the Seven Gods.
In the video, Martin shrieks louder than a Red Wedding guest while being doused with water. He also shouts legendary GoT lines, including "What is dead may never die."
The author was challenged by fantasy writer Neil Gaiman. The #icebucketchallenge has been flooding social media for weeks and has raised nearly $80 million for ALS research.
The only thing that could've made this video better? If the water-bearers had shouted "The Lannisters send their regards" before dumping the icy water.