Satirical news site The Onion is up for sale, according to a report, which insists the move is no joke.
The self-proclaimed "finest news source" in America is working with investment bank GCA Savvian on a sale, Bloomberg reported, citing "people with knowledge of the matter."
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Friday's report comes a week after Funny or Die was also said to be soliciting a buyer. While that site is reportedly seeking $100 million to $300 million, The Onion's asking price was not disclosed.
The Onion did not immediately respond to a request for comment.
In March, Disney paid $500 million for Maker Studios; that figure could rise to $950 million if growth targets are met. Maker is an agglomeration of popular YouTube accounts, including Epic Rap Battles of History.
Founded in 1988 by a group of University of Wisconsin students, The Onion ended its print publication last year, and notched about 6 million unique monthly online visitors last September, according to comScore. Importantly for advertisers, The Onion also skews young -- 50.6% of its online readers are between the ages of 18 and 34, versus 26.7% of the general Internet population. The Onion's YouTube channel also has around 766,000 subscribers. The company also introduced a web-friendly spinoff Clickhole this past summer that satirizes sites such as BuzzFeed and Upworthy.
UPDATE: Re/code reports that Onion CEO Steve Hannah sent a memo to his staff stating that the company is up for sale, but may take investment instead.