Ever since Oreo scored a real-time marketing coup during the Super Bowl in 2013, brands have been trying to replicate that success. This year proved once again that the risks of real-time marketing are at least as great as the rewards.
Brands chimed in during the World Cup and Super Bowl, marked notable anniversaries and chased trending topics. Some like Snickers and Waffle House did so with great success. Others like Delta and JC Penney had more mixed results, to say the least.
We've collected a few of the most memorable examples of marketing successes and flops from the year to date. Let us know if we missed any of your favorites in the comments.