Twitter's CFO had a pretty brutal DM fail

 By 
Jason Abbruzzese
 on 
Twitter's CFO had a pretty brutal DM fail
Anthony Noto of Goldman Sachs speaks onstage at TechCrunch Disrupt NY 2013 at The Manhattan Center on May 1, 2013 in New York City. Credit: TechCrunch

Twitter's chief financial officer Anthony Noto accidentally sent out a public tweet on Monday night that hinted at a possible upcoming acquisition.

Apparently, he meant to send the message through Twitter's direct messaging feature. He quickly deleted the tweet after it was sent, but not before many grabbed screenshots.

[seealso slug=http://sale-online.click/2014/11/21/twitter-2015/%5D%3C/p%3E%3Cp%3ELooks like Twitter’s CFO just had the first-ever M&A DM fail. pic.twitter.com/AuLxVOBJED— Kevin Roose (@kevinroose) November 24, 2014

The company Noto was referencing is unclear, although Re/code has a list of potential acquisitions, which includes Secret and Prismatic.

The site's direct messaging feature has long been seen as a clunky part of Twitter needing improvement. Some plans exist to improve it; a new tool allows you to more easily send tweets via DM. The company also made numerous major announcements about its upcoming plans during its recent investor day, which included adding "significant functionality" to its DM system.

The slip-up is a minor embarrassment for the company and its relatively new CFO. The former Goldman Sachs banker had been known as something of a prolific tweeter before joining the company. He was named CFO in July.

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