As any pet owner knows, Elizabethan collars are an effective way to get your dog or cat to stop itching themselves, but they look pretty much like torture devices.
All of which is to say that Coca-Cola's solution to your social media addiction may strike you as a tad Draconian.
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Nevertheless, the brand may be onto something with its Social Media Guard. As the video shows, wearing one of these devices can literally be an eye-opening experience. Best of all, you can still drink a Coke!
Is this a real product? It doesn't appear to be, but who knows? It may ultimately follow the path of Applebee's lunch decoy as a product so good that it had to be made real.