Just because brands want to seem hip doesn't mean they have to act like children. That, at least, appears to be the message behind a scathing new Twitter account.
Brands Saying Bae, a Twitter account that launched over the weekend, has already attracted more than 7,500 followers by publicly shaming brands for acting like teenagers on Twitter. The account highlights examples of brands dropping terms like bae, bruh and basic when dealing with other users on the social network.
The sarcastic bio for the Brands Saying Bae Twitter account pretty much says it all: "It's cool when a corporation tweets like a teenager. It makes me want to buy the corporation's products."
This is what we in the business call a brandsterpiece. pic.twitter.com/brGnGhj5pS— Brands Saying Bae (@BrandsSayingBae) December 28, 2014
It is straight-up someone's job to make a sandwich shop seem more likeable. People used to be blacksmiths. pic.twitter.com/4vrwhZ3nC4— Brands Saying Bae (@BrandsSayingBae) December 28, 2014
Look, you can pinpoint almost exactly when their social media strategy changed: pic.twitter.com/8cXVCvEJv9— Brands Saying Bae (@BrandsSayingBae) December 28, 2014