While the players on the court try to put it in the hole, aspiring players in the stands will look to score as well.
The NBA's Atlanta Hawks are hosting "Swipe Right Night" for fans of the team and users of Tinder, the ever-popular dating (read: hooking up) app.
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At time of this writing, details were scant. But this is a real thing happening on Wednesday.
It's going down, we're yelling...swipe riiiiiiiiight! Tickets: http://t.co/Y3WapEohHu pic.twitter.com/e8EWjYE3QZ— Atlanta Hawks (@ATLHawks) January 5, 2015
Before you laugh (well, it's probably too late for that), remember that some professional athletes do use Tinder. Will any Atlanta benchwarmers be swiping from the sidelines?
The Eastern Conference-leading Hawks, which includes a player with emoji tattoos, is one of the NBA's most creative teams on social media. So what appears to be the very first tinder night in pro sports history isn't all that far-fetched for the team.
A team spokesperson told Mashable that more details on just what "Swipe Right Night" entails will arrive soon. We'll be sure to update this post when we receive them.
UPDATE: Here's more detail from the Hawks, pasted from a Tuesday afternoon press release.
The Atlanta Hawks are encouraging fans to use the people-connecting mobile app Tinder to transform Philips Arena into the premier social networking hub in the NBA. “Swipe Right Night” will take place on Jan. 7, when the Eastern Conference-leading Hawks welcome the Memphis Grizzlies to town for a 7:30 p.m. tipoff.
“Hawks games have always been a great place to meet fun and vibrant people and we think ‘Swipe Right Night’ will take that to a whole new level,” said Hawks CEO Steve Koonin. “We were pioneers of the in-game ‘Kiss Cam’ and are hopeful that we can assist in making some more love connections at our games.”
Fans who use the app can simply swipe right to express interest in meeting other Hawks fans while at the venue. If the user gets a like in return … it’s a match. Designated in-arena locations will be provided for Tinder users to meet and will also include the chance to mingle with Jezebel Magazine’s Most Eligible Atlantans, who will also be in attendance.
The night’s theme of connecting Hawks fans will include unique in-game promotions and continue when team radio broadcast partner 92-9 The Game treats select fans to a special dating game involving on-air talent.