LONDON -- Creme-egg-eating season is upon us, but some connoisseurs aren't too happy with this year's crop of fondant-filled chocolate treats.
Kraft, which owns Cadbury, is facing criticism from egg eaters for not using Dairy Milk chocolate this year.
Dairy Milk chocolate is synonymous with Cadbury products and loved for its smooth texture and creamy taste.
"It's no longer Dairy Milk. It's similar, but not exactly Dairy Milk. We tested the new one with consumers. It was found to be the best one for the Creme Egg, which is why we've used it this year," Kraft told The Sun newspaper.
"The Creme Egg has never been called the Cadbury's Dairy Milk Creme Egg. We have never played on the fact that Dairy Milk chocolate was used."
Customers took to the Cadbury UK Facebook page to complain about the changes with one describing the egg as "cheap tasting chocolate" and others commenting that they wouldn't be buying them again.
Cadbury responded to customers on Twitter, Monday morning.
@Miss_Peg Our eggs still consist of the milk chocolate and yummy crème centre fundamentals that they always have.
— Cadbury UK (@CadburyUK) January 12, 2015
The changes to the Creme Egg chocolate, which is only available for a few months every year, are hot on the heels of criticism about the multi-pack quantities changing.
Earlier this month, chocolate lovers tweeted their disappointment that a dozen Creme Eggs, seemed to be one shy.
Christmas is so last year, Easter is just around the corner. @CadburyUK Creme Egg boxes are in 5s not 6s now! pic.twitter.com/WQGtR9i2Fq
— Zoe W. (@mrs_moog) January 3, 2015
Enough is enough! Austerity has gone too far … Where’s the 6th creme egg gone? #disappointed pic.twitter.com/K04iYjvXJ8
— Mel Gill (@SoapboxMel) January 3, 2015
The confectioner, bought by Kraft Foods in 2010, blamed rising commodity prices for the change.