Goodbye pink mustache. Long live the glowstache.
Lyft, the on-demand ride hailing service, announced Tuesday that it is replacing its iconic giant, fuzzy pink mustaches with a smaller plastic mustache that it is really, truly calling Glowstache.
"The new Glowstache marks an exciting moment for Lyft as we embark on the next chapter of our growth," a rep for Lyft said in an emailed statement. "We’ll begin rolling the Glowstache out to Lyft drivers across the country in the coming weeks."
The big mustaches were introduced as part of Lyft's promotional efforts around its launch, but the icon stuck around longer than expected because it helped word of mouth. Lyft ultimately phased out the original mustaches a few months back.
"I'm not going to say whether or not it will completely disappear," John Zimmer, president and cofounder of Lyft, told Mashable in an earlier interview when asked if the pink mustaches would be shaved for good. "There's a way to mature and polish the brand experience and that will have a new place in a different way, and not in the way we launched it."