American designer Rick Owens debuted his latest menswear collection at Paris Fashion Week on Thursday, causing several attendees in the front row to do double takes.
Continuing in the vein of shocking trends during the weeklong fashion show (see: butt plug accessories), Owens sent four of his male models down the runway with their genitals exposed.
Owen's drapey, neutral-toned, cloak-like tunics were just one small part of the collection, but grabbed the most attention with built in penis-windows that gave viewers a very public peep show. Giddy attendees began sharing photos on social media from the the front row as the hashtags #dickowens and #freethepeen trended on Twitter.
Nudity on the runway isn't exactly new. In September 2014 during London Fashion Week, female models at several shows exposed their nipples in sheer tops for designers' spring and summer collections.
If this look catches on, fashion-forward men should beware any sudden breezes.