What's Brett Favre been up to lately? It turns out he's started a charcuterie called Favre and Carve. And Terrell Owens? He's pushing "T.O.'s Humble Pies." Franco Harris, known for his "Immaculate Reception" in 1972, is now hosting a wedding site called Immaculate Receptions.
That's the gist of Israeli website creation platform Wix's first Super Bowl ad. The company is planning to launch a 30-second version of the 70-second ad above during the big game.
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The ad starts with Favre, the former Green Bay Packers quarterback, mulling yet another return from retirement with Rex Lee, playing a variation on his agent Lloyd character from Entourage. After considering Canada and an indoor league, Favre takes Lee's advice to start a business and build a website.