Twitter's parade of new products isn't over yet.
The social network has begun testing a new look for its homepage, showing off some accounts and conversation topics by genre, rather than simply displaying a log-in screen.
The tweaked design for the homepage was spotted by some users and first reported on Tuesday by Re/code. A Twitter representative confirmed that the new homepage look is an experiment.
Looks like there is a new Twitter homepage. Do you like it? pic.twitter.com/5ijgTCseTL— Joseph Holguin (@JosephHolguin) February 3, 2015
During an analyst event in November, Twitter's executive team revealed that 125 million people visit the homepage each month, but don't log in. By adding more content to the page, Twitter may just be able to convince some of this group -- which, comparatively, is equal to about half of the 284 million users who do actually use the social network each month -- to log in.
Huge problem & opportunity for Twitter: 125 million people visit Twitter homepage and don’t log in or see content pic.twitter.com/jL3yhAofA2— Seth Fiegerman (@sfiegerman) November 12, 2014
Twitter has rolled out a series of new products and experiments in recent weeks to boost engagement, including group direct messages, native video tools and instant timelines. It also announced plans on Tuesday to offer promoted tweets off site for the first time.
The company is scheduled to report earnings after the market closes on Thursday.