The first TV ad for the Apple Watch has arrived -- and it's 60 seconds of exactly what you'd expect from the company.
Against a stark white background, punchy music and no voiceover, the ad highlights the many capabilities of the much-hyped Apple Watch. It walks us through the many style options for the smartwatch and plays up the versatility of the 38 band options, which range from sporty, vibrant colors to classic stainless steel and leather.
The watch faces change from a Mickey Mouse option to a standard analog aesthetic, and the ad shows how its features -- taking phone calls, checking a flight's status, listening to music, monitoring a calendar and tracking your daily movements and heart rate right from your wrist -- can be incorporated into daily life.
It mentions the date that the device will go on sale, April 24, but the price is curiously absent. While the cheapest Apple Watch Sport option will start at $349, the highest-end Apple Watch Edition option will cost up to $17,000. The "regular" model starts at $549; Apple wants to sell watches, after all, and touting the price might make some otherwise interested consumers stop in their tracks.
You can find a handy chart here that recaps everything you need to know about each version.
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