It's Apple Watch Friday.
Other than being a historic day for Apple, it also marks one of the first times tech geeks and fashion snobs rub elbows under the same roof at retail stores, internationally.
The fashion community is already completely fascinated over the new device. To further prove its fashion cache, Apple turned to high-end boutiques like Dover Street Markets in London and Tokyo (New York, apparently, wasn't cool enough), and Colette in Paris, as independent retailers.
We took the Apple Watch for a spin a couple of weeks ago, styling them in three ways for men and women, proving that they are not only wearable, but super chic.
Now, we present two videos filmed at the W New York -- Union Square that show how seamlessly -- and stylishly -- the Apple Watch fits your lifestyle.
Dudes, take your watch from the gym to work to play:
[brightcove video=4193104938001]
Ladies, the watch isn't as clunky as you think:
[brightcove video=4193104896001]