Bathing suit shopping shouldn't be so difficult, at least according to Target.
The company has launched a new body-positive campaign, “Target Loves Every Body,” to encourage women to embrace their bodies and bring the fun back into finding the perfect suit.
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The campaign's promotional video features stylist Zanna Roberts Rassi and four bloggers of all different shapes and sizes discussing their favorite parts of their body while also admitting their problem areas.
“By partnering with real women that represent a range of body types and working with someone with a deep knowledge of styling and fashion like Zanna, we wanted to inspire women to discover that Target has a suit for every body type, every style, and every size, and you won’t need to pay a lot for it," said a Target spokesperson.
In the campaign, Rassi helps the bloggers find a suit that worked best for their shape, because, as the video states, "there is a perfect suit to suit every body."
It seems as if Target may be making up for the fact that they disappointed many of their shoppers by offering their plus-sizes for Lilly Pulitzer for Target available online only.
Check out the full campaign video below: