You can finally make purchases directly on Pinterest, but going on a crazy shopping spree will be tougher than you think.
The social network on Tuesday began rolling out Buyable Pins, essentially items for sale, to iOS users nearly one month after the feature was announced at a company event.
Buyable Pins will be easy to pick out in your feeds and searches. Each pinned item eligible for purchase now sports a blue price tag.
Tapping on an item brings you to another screen with more information about it, including a "Buy It" button alongside the "Pin It" button. Picking "Buy It" brings you to an order screen inside the app where users can pay via credit card or Apple Pay. Previously, if users wanted to buy something they liked on Pinterest, they clicked on a link that shuttled them outside the social network to a retailer's web site.
But there's a catch to the company's new buying process: users will only be able purchase one item at a time, or multiples of the same item at checkout. Want to buy that Kate Spade handbag and those Michael Kors red leather sandals? You'll need to make separate purchases for them in Pinterest's app.
"The idea is to help people quickly buy an item they discover and love, and then get back to Pinning," a Pinterest spokesperson told Mashable. "We hope to add new ways to shop in the future."
The company first announced Buyable Pins in early June at a company event. More than 2 million items will be available to buy from the social network from retailers including Macy's, Nordstom and Neiman Marcus. While Buyable Pins are launching on iOS first, the company expects the feature to hit Android in the coming months, followed by the web "later this year."
Pinterest’s latest announcement also comes as the social network doubles-down on monetization. Last year, Pinterest announced Promoted Pins, its first major ad product, and this May, the company rolled out video ads called Cinematic Pins from advertisers such as L’Oreal, Target and Visa.
While Pinterest is charging retailers for Cinematic Pins, there won't be a cost for retailers to add Buyable Pins -- a strategy that could very well change in the future should the feature take off with users and retailers.