LOS ANGELES -- Rihanna takes the kidnapping theme from her Saturday Night Live performance of "BBHMM" to another level in the song's NSFW video.
"Shit, your wife in the backseat of my brand new foreign car," she wails, which is exactly what happens in the bloody video about her real-life financial woes with her accountant.
The cinematic video notably premiered simultaneously on YouTube/Vevo and Tidal instead of exclusively on Tidal like she did with "American Oxygen" in April. On Tidal, the video is
She "kidnapped" 80 fans in West Hollywood for an event called #TidalXRihanna on Wednesday night, took their phones away, put them on a bus, blindfolded them, drove them to a secret location near Historic Filipinotown, screened "BBHMM" on a big screen, threw dollar bills at them, mingled with everyone and took a group photo.
The helped Tidal event helped build buzz for the video's premiere, even though it didn't need much hype seeing as her "Bitch Better Have My Money" trailer alone racked up nearly 4 million views after it debuted at the BET Awards on June 28.
.@Rihanna totally kidnapped a few dozen of us for #TidalXRihanna! Put us on a bus, blindfolded us, threw money at us! pic.twitter.com/XcqsxcFzCS— Brian A. Hernandez (@BAHjournalist) July 2, 2015
More #TidalXRihanna madness! This was after @Rihanna kidnapped us by bus to watch #BBHMMvideo at a secret location. pic.twitter.com/3EOsk6YexX— Brian A. Hernandez (@BAHjournalist) July 2, 2015
This is the $1 @Rihanna gave me at #TidalXRihanna. She threw bills at a few dozen of us after premiering #BBHMMvideo. pic.twitter.com/6V8HmktaJw— Brian A. Hernandez (@BAHjournalist) July 2, 2015
#TidalXRihanna is done. She played #BBHMM video for us on big screen, theater style, and then mingled with us. https://t.co/EXc4yrUiyq— Brian A. Hernandez (@BAHjournalist) July 2, 2015
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