LONDON -- Move over, powdered alcohol. This is the latest way to get drunk without actually drinking.
Playful food and drink experimentalists Bompas & Parr are creating a cocktail cloud in the UK capital later this month where visitors will able to breathe in their drinks.
Their pop-up, Alcoholic Architecture, will feature a massive walk-in cloud of breathable cocktail composed of spirits and a mixer, which has been turned into fluffy wisps using a humidifier. The company says those wisps will enter a person's bloodstream through their lungs -- and, apparently, their eyeballs.
"By breathing the cocktail, alcohol bypasses the liver allowing you to consume 40% less (with correspondingly reduced calories) to feel the same effect," organisers said. (There's no word on whether this is scientifically accurate, however; you may feel very little effect.)
Visitors will have to wear ponchos to enter the cloud and won't be able to see more than a metre ahead of them due to humidity, the company added.
Set to open on July 31 and run until early 2016, the pop-up will sit on an ancient monastery in London Bridge and the more traditional adjoining bar will feature a host of drinks created with spirits and beers made by monks.
Expect lots of powerful Chartreuse and Benedictine, and Trappist beers aplenty. The pop-up will also incorporate Buckfast, the supercharged wine of questionable repute.
Bompas & Parr have form when it comes to oddball food and drink experiences, having created multi-sensory fireworks, jelly sculptures and a flavour organ in the past.