Vera Wang, Michael Kors, Riccardo Tisci...Taylor Swift?
That's right, Swift is soon coming for a clothing store near you, starting with her recent collaboration with Keds. Following was the announcement that the 26-year old partnered up with China's second largest e-commerce site, JD.com, on an exclusive clothing line. According to Bloomberg, the line will include "dresses, sweatshirts and other tops."
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Soon everyone will be dressing just like the pop star. Many already are.
Yikes, looks like a trip to China is in need this November #TaylorSwift #clothingline— LinziY (@linziy132) July 22, 2015
@taylorswift13 Thank you for saving my budget and making your clothing line only available in China. #itwillbethedeathofmeifitcomeshere— Samantha Conner (@sammykins13) July 22, 2015
It isn't terribly surprising. Fans have copied and scrutinized her every style move, from her lipstick shades (she's a fan of MAC's Ruby Woo) to her daring harnesses.
One need look no further than her single, "Style," to see how Swift has aligned herself with the fashion world. "I got that red lip classic thing that you like/We never go out of style," the lyrics read.
When you see an article about @taylorswift13 using @mac Ruby Woo lipstick so you go buy it :P— Jillian (@Swifty448) July 3, 2015
Swift projects a relatable image: a girl-next-door with wholesome sex appeal. What she is wearing and the brands she represents go hand-in-hand with that persona.
With five chart-topping albums, four concert tours and four fragrances, it's an organic next step for Swift to tackle fashion. And it's smart to experiment in China's market. As track records go, even huge stars like Beyonce have not been entirely successful with fashion brands -- House of Dereon, for instance, was a huge commercial failure.
Swift's Keds collaboration is completely up her alley, a fairly safe start that lets Swift learn a little more about the business.
On Wednesday, her latest Keds campaign, “Ladies First 1916,” released with photos featuring the singer next to youthful quotes, such as “there will be moving, there will be shaking” and “all dressed up with everywhere to go.”
“The platform is inspired by women who create their own paths, make their own rules and harness the power of femininity and strength,” says a release.
“Her evolution from fearless teen to highly-respected, all-conquering young woman is exactly the kind of inspiring story Keds and kbs+ want to tell about today's female movers and shakers,” Jonah Bloom, kbs+ co-president NY and co-chief strategy officer, told Mashable.
But Swift’s line for Keds is the closest the U.S. can get to Taylor-approved fashion for now.
The impact Swift has had on the fashion industry is evident. Taylor has it and her fans want it. Just walk outside and you'll see people wearing her famous crop tops and oxford shoes.
Maybe we don't need to travel to China to access Swift's fashion signature after all. Taylor is everyone.
i spend my free time dressing up like taylor swift pic.twitter.com/d2bIY9CDw0— taylor (@theothertaylorr) July 16, 2015
#quality I dressed up for #1989TourChicago #1989WorldTour @taylorswift13 @taylornation13 do you like it?! pic.twitter.com/X1b6rTdJrr— Sidra Marie Smith (@sidra_smith) July 18, 2015