Report: New Apple TV to land in October and cost less than $200

 By 
Ronald Chavez
 on 
Report: New Apple TV to land in October and cost less than $200
Credit: Getty Images

What don't we know by now about Apple's next-generation Apple TV? Yet another report claims Apple's new streaming box will launch in October and be priced under $200, according to 9to5Mac's Mark Gurman.

While it seems the company is still finalizing the price, the upcoming Apple TV will likely land between $149 to $199. That'd make it pricier than competing boxes and dongles. Google's Chromecast costs just $35, and Apple's own third-generation Apple TV currently sits at $69 (down from its $99 debut price).

But the streaming box could be a more robust option than its competitors. Another report, just days earlier, said the next Apple TV would have remote control with Wii-like motion controls as well as Siri integration. A more powerful A8 chip (the same chip that currently powers the iPhone 6 and 6 Plus) could enable more gaming and entertainment apps.

The 9to5Mac report also has new details on what it's going to look like. The fourth-generation Apple TV is expected to be a bit taller and wider than the current one, but otherwise it'll maintain a similar overall design. The third-gen Apple TV will stick around as an entry-level model, and receive a few of the software upgrades from the new model, though not everything will make its way over. Apple is also expected to retain a plastic body for the device to make sure wireless signals can get through.

As for the long rumored cable-like streaming service, that's expected to debut next year with a software update to both the current and upcoming Apple TVs.

We're about a week away 'til Apple potentially spills the beans on its TV plans as well as new iPhones on Sept. 9. Mashable will be covering the news live, so be sure to come to our liveblog, starting at about 12 p.m. Eastern.

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