When Taraji P. Henson, Mary J. Blige and Kerry Washington get together for a dance party, they can't help but steal the spotlight.
The debut of a new Apple Music ad featuring the three entertainers just hanging out and being themselves on a low-key afternoon became one of the most buzzed-about moments of the Emmys Sunday night.
Playlists, the new mixtapes. Go ahead ladies! @maryjblige @kerrywashington @TherealTarajihttp://t.co/cctGZAhwuPhttps://t.co/VTnkmeEr4E— Apple Music (@AppleMusic) September 21, 2015
In the commercial, Henson and Washington meet Blige at her house where they spend some time sifting through old mixtapes and comparing them to Apple's new streaming service before dancing to Blackstreet's "No Diggity."
The one-minute spot, directed by Ava DuVernay, is the first of three set to be released this week.
Yep, first of three. @AppleMusic rolls them out throughout the week. Loved playing w/ Queens Kerry, Taraji + Mary xo https://t.co/OhBynqoXA0— Ava DuVernay (@AVAETC) September 21, 2015