Burberry previews new collection on Snapchat ahead of London Fashion Week

 By   on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

LONDON -- Following their recent arrival on Apple Music, luxury British fashion house Burberry continued their technological embrace by showcasing their spring/summer 2016 collection on Snapchat Sunday.

The preview allowed Snapchat users to follow the brand's story, which featured items from the collection as well as a look inside the make-up choices for the London Fashion Week show, a whole day before it hit the catwalk.

Here are some of the highlights.

Burberry shared all elements of their upcoming collection on their story.

[img src="" caption="" credit="" alt=""]

Capes will be making a comeback in SS16.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

As will bold brights and lace details.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

The trademark trench coat is given a new lease of life with gold embellishments.

[img src="" caption="" credit="" alt=""]

This double breasted navy coat is a stand-out piece in the SS16 collection.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Practical and chic: The SS16 Burberry rucksacks.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Burberry even gave viewers a look behind the scenes of their make-up tests.

[img src="" caption="" credit="" alt=""]

Shoes for Burberry SS16 include sliders and cut-out heels.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Cut-outs also feature in the SS16 dresses, as well as military-style jackets.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

You can watch a full replay of Burberry's SS16 show, featuring live music from Alison Moyet, here

The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!