LONDON -- Following their recent arrival on Apple Music, luxury British fashion house Burberry continued their technological embrace by showcasing their spring/summer 2016 collection on Snapchat Sunday.
The preview allowed Snapchat users to follow the brand's story, which featured items from the collection as well as a look inside the make-up choices for the London Fashion Week show, a whole day before it hit the catwalk.
Here are some of the highlights.
Burberry shared all elements of their upcoming collection on their story.
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Capes will be making a comeback in SS16.
As will bold brights and lace details.
The trademark trench coat is given a new lease of life with gold embellishments.
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This double breasted navy coat is a stand-out piece in the SS16 collection.
Practical and chic: The SS16 Burberry rucksacks.
Burberry even gave viewers a look behind the scenes of their make-up tests.
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Shoes for Burberry SS16 include sliders and cut-out heels.
Cut-outs also feature in the SS16 dresses, as well as military-style jackets.
You can watch a full replay of Burberry's SS16 show, featuring live music from Alison Moyet, here