Gucci creative director Alessandro Michele sent a troop of nerdy models down his spring 2016 runway on Wednesday, during Milan Fashion Week.
Button-up blouses and delightfully tacky neck ties stole the show. In minimal makeup, the model's faces were instead accessorized with oversized wire glasses and sparkly plastic frames.
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The look was a mashup of snazzy, power-women from the '70s and the cast of Freaks and Geeks.
When she wasn't kicking ass and saving the world, actress Lynda Carter's Wonder Woman character killed it in the style game as alias Diana Prince.
Bill Haverchuck was always our favorite geek anyway.
It was only a matter of time before the so-called underdog walked the high fashion runways.
Truth is, geekiness has always meant power. Not only are tech "nerds" like Facebook's Mark Zuckerberg and Tumblr's 29-year-old founder David Karp taking over the world by creating products and entire industries we can't live without, they're influencing the fashion industry, too. And vice versa. Look at the Apple Watch and Hermes collaboration.
The timeless tale of winner vs. loser is being flipped on its head. By Gucci declaring geek chic as the next hottest trend, the brand simply adds support to an already growing case of role reversal. Ready or not, nerds have usurped the throne as the kings of cool.