Still not convinced you need an Apple Watch? While Apple's six new ads for the device don't reveal anything new or groundbreaking, the company is trying its darndest to show there are many, many (OK, six) situations in which the smart wearable makes your life better.
Titled "Sing," "Train," "Cycle, "Ride," "Date" and "Sprinkle," each of the 15-second ads focuses on a specific activity. Just like previous Watch ads, they lack the narrator, instead relying on minimalistic imagery to prove that you need an Apple Watch in your life.
One could argue that some of the ads fall flat. The Apple Watch is hardly an ideal companion for boxing, as seen in "Train," and that notification that arrives during a dance in "Date" seems pretty distracting, despite Apple's obvious intention to show it's not.
"Cycle" and "Ride" drive the point home, though: Pulling a smartphone out of your pocket to get directions or check your fitness data is far more cumbersome than glancing at your wrist.
Check out the rest of the ads below.