Rihanna is teasing us all.
The Grammy winner released a new commercial during Sunday night's American Music Awards, hyping her new collaboration with Samsung called #ANTIdiaRY, which is named after her forthcoming album Anti. The singer recently inked a $25 million sponsorship deal with the electronics company.
The one-minute clip shows Rihanna in a gauzy white dress, exploring a mysterious house filled with children. It's meant to give fans a sneak peek into her world, according to Samsung.
Unlock the mystery. #ANTIdiaRYhttps://t.co/ddHbXXa8dd— Samsung Mobile US (@SamsungMobileUS) November 23, 2015
[seealso slug="rihanna-launches-fashion-photo-agencies"]
Users are prompted to visit AntiDiary.com on their mobile devices to "unlock" different features. After logging into the mobile site, users are guided to a virtual reality-like bedroom, filled with various objects that are apparently "keys" to uncovering more about Rihanna's album, which does not yet have a set release date. Here are a few of the different prompts:
The AMAs clip is one of a handful of teases, including a 30-second clip announcing the new venture.
Are you in? #ANTIdiaRyhttps://t.co/OGdovYaOIT— Samsung Mobile US (@SamsungMobileUS) November 23, 2015