Twitter is really, really trying to make Twitter Moments happen. How do we know? Well, the company on Friday started changing the location of the Moments icon on its website and official Android client.
The Moments icon has switched places with the Notifications icon. Now, Moments is to the right of the Home button and Notifications follows. Before, Notifications was directly to the right of the home button.
As of right now, the iOS version of Twitter has the Notifications tab in its correct place. I'm already dreading the update that will take that away.
Look Twitter, I was OK with the decision to make stars into hearts -- but this is just going too far. Many of us have significant muscle-memory ingrained into where that Notifications button used to belong. Now, tapping that area will open up Moments -- the curation feature formerly known as Project Lightning.
Twitter Moments is one of the first big features the company launched since Jack Dorsey retook the reins as CEO. The promise of Moments is that it will increase user engagement. Trying to be a bit like Snapchat Stories, Moments curates tweets and media around certain events.
I can appreciate that raising engagement metrics is important to Twitter's investors. But nothing says, "no one is using this feature" like moving the button to where another frequently used feature was.
My muscle memory is totally broken. I feel personally victimized. I'm not alone.
Just want to reiterate that moving the garbage nightmare button is still the worst thing Twitter has ever done to me pic.twitter.com/WGWhiDSvl1— Tom Gara (@tomgara) December 4, 2015
I feel personally violated that Twitter has switched Notifications and Moments. My muscle memory is totally messed up now— Christina Warren (@film_girl) December 4, 2015
@film_girl "raise your hand if you've been personally victimized by Twitter"— Kyle Maguire (@ItMightBeKyle) December 4, 2015
@film_girl RIGHT!? I keep clicking to find out who loved my latest, super witty tweet and end up in Moments!— Aly Keves (@alykeves) December 4, 2015
hey twitter switching notifications and moments doesn't make me more interested in moments. the opposite, in fact!— No, really. Cats. (@aegies) December 4, 2015
Did Twitter switch the location of the "Moments" tab just so it might get accidentally used for once? pic.twitter.com/kT8AY6a2G3— Nati Casanova (@TheZombiUnicorn) December 4, 2015
@film_girl Oh my god, thank you. I feel exactly the same way. They are clearly trying to lure us into using Moments. - J— Heather & Jessica (@fuggirls) December 4, 2015
@film_girl switch to the Windows and Windows Phone clients. Twitter never bothers updating them anyway.— Pumpkin Fright (@DrPizza) December 4, 2015
Australia and other countries where Moments hasn't launched aren't witnessing this affront to productivity.
@film_girl @tomgara - if this is referring to Moments, I'm yet to receive that feature in Australia.— Heidi Helen (@heidi_helen) December 4, 2015
We've reached out to Twitter for comment and have not heard back as of publication.